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Sustainable marketing : managerial-ecological issues /
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
Sage Publications,
©1999.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Fuller, Donald A. | |
| 245 | 1 | 0 | |a Sustainable marketing : |b managerial-ecological issues / |c Donald A. Fuller. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c ©1999. | ||
| 300 | |a 1 online resource (xi, 395 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 363-380) and index. | ||
| 505 | 0 | 0 | |t Sustainable Marketing: An Overview -- |t Why Sustainable Marketing--Now? -- |t Sustainable Marketing Defined -- |t The Master Equation -- |t The Ecological Imperative -- |t The Nature of Sustainable Development/Consumption -- |t The Ecological Setting -- |t Commoner's Informal Laws of Ecology -- |t Evolving Ecological Concern -- |t The Competitive Setting -- |t The Social-Moral Imperative -- |t Reasons for Studying Sustainable Marketing -- |t New Decision Boundaries: The Product System Life Cycle -- |t The Product System Life-Cycle Concept -- |t Quantitative Life-Cycle Assessment -- |t Qualitative Life-Cycle Assessment -- |t Path to the Future? -- |t Sustainable Marketing Strategies -- |t Framework for Sustainable Marketing Management -- |t Dimensions of Waste Management -- |t Strategy Options -- |t Proactive Strategy: Pollution Prevention -- |t Proactive Strategy: Resource Recovery -- |t Default Option: Terminal Disposal -- |t Organizational Strategies -- |t Marketing's New Mission -- |t Implementing Sustainable Marketing Strategies -- |t Product-Specific Sustainable Marketing Audit -- |t Sustainable Products -- |t Role of Product -- |t Sustainable Products: Solution to Pollution -- |t The Industrial Design Process -- |t Product Design-for-Environment -- |t Product Design-for-Pollution Prevention -- |t Product Design-for-Resource Recovery -- |t Product Classification Systems: Design-for-Environment Insights -- |t Implementing Product Design-for-Environment -- |t Sustainable Channel Networks -- |t Role of Channel Networks -- |t Channel Design-for-Environment -- |t Channel Design-for-Pollution Prevention -- |t Channel Design-for-Resource Recovery. |
| 520 | |a Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. | ||
| 520 | 8 | |a The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Consumption (Economics) |x Environmental aspects. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Consommation (Économie politique) |x Aspect de l'environnement. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Environmental aspects |2 fast | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Umweltbezogenes Management |2 gnd | |
| 650 | 7 | |a Marketing |2 gnd | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Duurzame ontwikkeling. |2 gtt |
| 758 | |i has work: |a Sustainable marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCG7xRwkhPmXmc47b8Cwy8d |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Fuller, Donald A. |t Sustainable marketing. |d Thousand Oaks, Calif. : Sage Publications, ©1999 |z 0761912185 |w (DLC) 98040124 |w (OCoLC)39756238 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=1195913 |z Texto completo |
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