Sustainable marketing : managerial-ecological issues /

Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represent...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Fuller, Donald A.
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks, Calif. : Sage Publications, ©1999.
Sujets:
Green marketing.
Consumption (Economics) > Environmental aspects.
Marketing > Management.
Marketing vert.
Marketing > Gestion.
Consommation (Économie politique) > Aspect de l'environnement.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing > Management
Consumption (Economics) > Environmental aspects
Green marketing
Umweltbezogenes Management
Marketing
Marketing.
Duurzame ontwikkeling.
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