Promotional Culture and Convergence : Markets, Methods, Media.

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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture o...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Powell, Helen
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2013.
Subjects:
Internet advertising.
Interactive marketing.
Branding (Marketing)
Publicité sur Internet.
Marketing interactif.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Interactive marketing
Internet advertising
Online Access:Texto completo
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Promotional culture and convergence : markets, methods, media /
Published 2013
Texto completo
Electronic eBook
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