Promotional Culture and Convergence : Markets, Methods, Media.

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The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture o...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Powell, Helen
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Taylor and Francis, 2013.
Sujets:
Internet advertising.
Interactive marketing.
Branding (Marketing)
Publicité sur Internet.
Marketing interactif.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Interactive marketing
Internet advertising
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