Loading…

Persuasive Signs : the Semiotics of Advertising.

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Danesi, Marcel
Other Authors: Beasley, Ron
Format: Electronic eBook
Language:Inglés
Published: Berlin : De Gruyter, 2002.
Series:Approaches to Applied Semiotics AAS.
Subjects:
Online Access:Texto completo