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Persuasive Signs : the Semiotics of Advertising.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspira...
| Cote: | Libro Electrónico |
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| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
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Berlin :
De Gruyter,
2002.
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| Collection: | Approaches to Applied Semiotics AAS.
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| Sujets: | |
| Accès en ligne: | Texto completo |