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Managing the new customer relationship : strategies to engage the social customer and build lasting value /
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
Wiley,
2013.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP "Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager." ' William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA. |
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| Description matérielle: | 1 online resource (xxi, 327 pages) : illustrations |
| Bibliographie: | Includes bibliographical references and index. |
| ISBN: | 9781118255902 1118255909 9781118255858 1118255852 1118255895 9781118255896 1299402496 9781299402492 |