The Routledge companion to advertising and promotional culture /

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The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: McAllister, Matthew P. (Editor), West, Emily (Editor)
Format: Electronic eBook
Language:Inglés
Published: New York, NY : Routledge, 2013.
Series:Routledge companions.
Subjects:
Advertising.
Branding (Marketing)
Social media.
Social Media
Stratégie de marque.
Médias sociaux.
branding.
social media.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Social media
Annonsering.
Marknadsföring.
Sociala medier.
handbooks.
Handbooks and manuals.
Guides et manuels.
Online Access:Texto completo
Description
Summary:The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections:Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media pro.
Physical Description:1 online resource (xix, 464 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781135095574
1135095574
9780203071434
0203071433
9781135095567
1135095566
1299156711
9781299156715
Access:Legal Deposit;

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