The Business of Champagne : a Delicate Balance.

Show other versions (1)

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Charters, Stephen
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor and Francis, 2013.
Series:Routledge studies of gastronomy, food and drink.
Subjects:
Champagne (Wine) > Economic aspects.
Wine and wine making.
Wine industry.
Wine industry > France > Champagne-Ardenne.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Management.
SCIENCE > Earth Sciences > Geography.
Champagne (Vin) > Aspect économique.
Vin > Industrie.
Vin > Industrie > France > Champagne-Ardenne.
Wine and wine making
Wine industry
France > Champagne-Ardenne
Online Access:Texto completo
Description
Summary:The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire range of issues.
Physical Description:1 online resource (241 pages).
ISBN:9781136670817
1136670815

Similar Items