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The Business of Champagne : a Delicate Balance.
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Taylor and Francis,
2013.
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| Series: | Routledge studies of gastronomy, food and drink.
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| Subjects: | |
| Online Access: | Texto completo |