The Business of Champagne : a Delicate Balance.
The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
Hoboken :
Taylor and Francis,
2013.
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Collection: | Routledge studies of gastronomy, food and drink.
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Sujets: | |
Accès en ligne: | Texto completo |