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The Business of Champagne : a Delicate Balance.

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a rang...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Charters, Stephen
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken : Taylor and Francis, 2013.
Collection:Routledge studies of gastronomy, food and drink.
Sujets:
Accès en ligne:Texto completo