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Business Marketing Face to Face : the Theory and Practice of B2B.

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fill, Chris
Other Authors: McKee, Scot
Format: Electronic eBook
Language:Inglés
Published: Woodeaton : Goodfellow Publishers Limited, 2011.
Subjects:
Online Access:Texto completo