How to Use Advertising to Build Strong Brands /

This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Jones, John Philip
Format: Publication officielle Électronique eBook
Langue:Inglés
Publié: Thousand Oaks, California : Sage Publications, ©1999.
Collection:Advertising
Sujets:
Advertising > Brand name products.
Brand name products.
Produits de marque > Publicité.
Produits de marque.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Brand name products
Brand name products
Merken.
Reclame.
Publicité > Produits de marque.
Accès en ligne:Texto completo

Internet

Texto completo

Error inesperado del formato de respuesta.
Informations d'exemplaires de

Documents similaires