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Marketing to moviegoers : a handbook of strategies and tactics /
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of this guidebook, a veteran film and TV journalist plumbs the depths of the methods used by studios to market their films to consumers. Updates...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Carbondale :
Southern Illinois University Press,
2013
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| Édition: | Third edition. |
| Sujets: | |
| Accès en ligne: | Texto completo |