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International Marketing (RLE International Business) : Strategy and Management.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunitie...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Taylor and Francis,
2013.
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| Series: | Routledge Library Editions: International Business.
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| Subjects: | |
| Online Access: | Texto completo |