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International Marketing (RLE International Business) : Strategy and Management.
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunitie...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken :
Taylor and Francis,
2013.
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| Collection: | Routledge Library Editions: International Business.
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| Sujets: | |
| Accès en ligne: | Texto completo |