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Retail and Marketing Channels (RLE Retailing and Distribution).
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central t...
| Call Number: | Libro Electrónico |
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken :
Taylor and Francis,
2012.
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| Subjects: | |
| Online Access: | Texto completo |