Designing B2B brands : lessons from Deloitte and 195,000 brand managers /

Get tactical insight from the top business-to-business branding experts-and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organ...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Martinez Onaindia, Carlos
Autres auteurs: Resnick, Brian, 1974-
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : Wiley, ©2013.
Sujets:
Branding (Marketing) > Management.
Brand name products > Management.
Corporate image.
Logos (Symbols) > Design.
Trademarks > Design.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Entreprises > Image.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Branding (Marketing) > Management
Brand name products > Management
Corporate image
Logos (Symbols) > Design
Trademarks > Design
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