Fashion marketing communications /

"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new in...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lea-Greenwood, Gaynor
Format: Electronic eBook
Language:Inglés
Published: West Sussex : Wiley & Sons, 2013.
Subjects:
Fashion merchandising.
Communication in marketing.
Business communication.
Mode > Marchandisage.
Communication en marketing.
Communication dans l'entreprise.
HEALTH & FITNESS > Beauty & Grooming.
Business communication
Communication in marketing
Fashion merchandising
Modebranche
Marketing
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