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The Focus Group Guidebook.
Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illu...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Thousand Oaks :
SAGE Publications,
1997.
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| Series: | Focus Group Kit.
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| Subjects: | |
| Online Access: | Texto completo |