Developing a Market Orientation.

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Deshpande, Professor Rohit
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 1999.
Subjects:
Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Marketing > Recherche.
Service à la clientèle.
Culture organisationnelle.
Competition
Corporate culture
Customer services
Marketing research
Organization
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