SAGE Brief Guide to Marketing Ethics.

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or m...

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Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique eBook
Langue:Inglés
Publié: Thousand Oaks : SAGE Publications, 2011.
Sujets:
Marketing > Moral and ethical aspects.
Business ethics.
Marketing > Aspect moral.
Morale des affaires.
BUSINESS & ECONOMICS > Business Ethics.
Business ethics
Marketing > Moral and ethical aspects
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