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Service Quality : New Directions in Theory and Practice.

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the v...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rust, Roland T.
Otros Autores: Oliver, Richard L. L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 1993.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Service Quality :  |b New Directions in Theory and Practice. 
260 |a Thousand Oaks :  |b SAGE Publications,  |c 1993. 
300 |a 1 online resource (201 pages) 
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520 |a In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality. 
505 0 |a Cover; Contents; Introduction to the Series; 1 -- Introducing Service Quality; 2 -- Conceptualization and Measurement of Service Quality; 3 -- Service Operations and the Presence of the Customer; 4 -- Service Climate; 5 -- Where Are We and Where Do We Go From Here?; Author Index; Subject Index; About the Authors. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Customer services  |x Quality control. 
650 0 |a Consumer satisfaction. 
650 6 |a Consommateurs  |x Satisfaction. 
650 6 |a Service à la clientèle  |x Qualité  |x Contrôle. 
650 7 |a Consumer satisfaction  |2 fast 
650 7 |a Customer services  |x Quality control  |2 fast 
700 1 |a Oliver, Richard L. L. 
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