Service Quality : New Directions in Theory and Practice.

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the v...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rust, Roland T.
Other Authors: Oliver, Richard L. L.
Format: Electronic eBook
Language:Inglés
Published: Thousand Oaks : SAGE Publications, 1993.
Subjects:
Customer services > Quality control.
Consumer satisfaction.
Consommateurs > Satisfaction.
Service à la clientèle > Qualité > Contrôle.
Consumer satisfaction
Customer services > Quality control
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