Rust, R. T., & Oliver, R. L. L. (1993). Service Quality: New Directions in Theory and Practice. SAGE Publications.
Cita Chicago Style (17a ed.)Rust, Roland T., y Richard L. L. Oliver. Service Quality: New Directions in Theory and Practice. Thousand Oaks: SAGE Publications, 1993.
Cita MLA (8a ed.)Rust, Roland T., y Richard L. L. Oliver. Service Quality: New Directions in Theory and Practice. SAGE Publications, 1993.
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