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Fables, Fashions, and Facts About Advertising : a Study of 28 Enduring Myths.
John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incomp...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Thousand Oaks :
SAGE Publications,
2003.
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| Accès en ligne: | Texto completo |