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Advertising, the media and globalisation : a world in motion /
This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Abingdon, Oxon ; New York :
Routledge,
2012.
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| Sujets: | |
| Accès en ligne: | Texto completo |