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Advertising, the media and globalisation : a world in motion /

This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Sinclair, John, 1944-
Format: Électronique eBook
Langue:Inglés
Publié: Abingdon, Oxon ; New York : Routledge, 2012.
Sujets:
Accès en ligne:Texto completo