Online consumer behavior : theory and research in social media, advertising, and e-tail /

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Close, Angeline G.
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2012.
Subjects:
Consumer behavior.
Internet marketing.
Electronic commerce > Psychological aspects.
Consommateurs > Comportement.
Marketing sur Internet.
Commerce électronique > Aspect psychologique.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
COMPUTERS > Electronic Commerce.
Consumer behavior
Internet marketing
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