Cargando…
Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help /
Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einst...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley :
University of California Press,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn785782250 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 110728s2012 cau ob s001 0 eng d | ||
| 010 | |z 2011030385 | ||
| 040 | |a E7B |b eng |e pn |c E7B |d OCLCQ |d DEBSZ |d OCLCO |d OCLCQ |d YDXCP |d FHM |d OCLCQ |d MHW |d EBLCP |d N$T |d MERUC |d CDX |d IDEBK |d JSTOR |d NHA |d OCLCF |d TEFOD |d OCLCQ |d NLGGC |d TEFOD |d OCLCQ |d S3O |d OCLCQ |d LOA |d AGLDB |d OCLCQ |d JBG |d OCLCQ |d MOR |d PIFAG |d ZCU |d OCLCQ |d U3W |d STF |d WRM |d OCLCQ |d VTS |d ICG |d VT2 |d REC |d WYU |d OCLCQ |d LVT |d TKN |d BRX |d DKC |d AU@ |d OCLCQ |d M8D |d DEGRU |d OCLCQ |d VLY |d AJS |d INARC |d OCLCO |d OCLCQ |d OCLCO |d OCLCL |d OCLCQ |d OCLCL | ||
| 019 | |a 775873214 |a 784363717 |a 785335633 |a 817067125 |a 1162055663 | ||
| 020 | |a 9780520951631 |q (electronic bk.) | ||
| 020 | |a 0520951638 |q (electronic bk.) | ||
| 020 | |z 0520266528 | ||
| 020 | |z 9780520266520 | ||
| 020 | |z 1280112166 | ||
| 020 | |z 9781280112164 | ||
| 020 | |a 9786613520708 | ||
| 020 | |a 6613520705 | ||
| 024 | 8 | |a 9786613520708 | |
| 029 | 1 | |a AU@ |b 000049569236 | |
| 029 | 1 | |a CHNEW |b 000618855 | |
| 029 | 1 | |a DEBBG |b BV040783410 | |
| 029 | 1 | |a DEBBG |b BV042960805 | |
| 029 | 1 | |a DEBBG |b BV044162237 | |
| 029 | 1 | |a DEBSZ |b 372905412 | |
| 029 | 1 | |a DEBSZ |b 397239203 | |
| 029 | 1 | |a DEBSZ |b 423769510 | |
| 029 | 1 | |a NZ1 |b 15023998 | |
| 029 | 1 | |a AU@ |b 000060881736 | |
| 035 | |a (OCoLC)785782250 |z (OCoLC)775873214 |z (OCoLC)784363717 |z (OCoLC)785335633 |z (OCoLC)817067125 |z (OCoLC)1162055663 | ||
| 037 | |a 352070 |b MIL | ||
| 037 | |a 22573/cttt2dwk |b JSTOR | ||
| 037 | |a 0C7F1E98-B21B-4E1D-A69E-0A6B7CC4BC76 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HD60 |b .E38 2012eb | |
| 072 | 7 | |a BUS |x 013000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 016000 |2 bisacsh | |
| 072 | 7 | |a SOC026000 |2 bisacsh | |
| 082 | 0 | 4 | |a 381.3 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Einstein, Mara. | |
| 245 | 1 | 0 | |a Compassion, Inc. : |b how corporate America blurs the line between what we buy, who we are, and those we help / |c Mara Einstein. |
| 260 | |a Berkeley : |b University of California Press, |c 2012. | ||
| 300 | |a 1 online resource (xvii, 222 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers. | |
| 520 | |a Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to. | ||
| 546 | |a English. | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Social responsibility of business |z United States. | |
| 650 | 0 | |a Consumer behavior |x Moral and ethical aspects |z United States. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale |z États-Unis. | |
| 650 | 6 | |a Consommateurs |x Comportement |x Aspect moral |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commercial Policy. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Consumer Behavior. |2 bisacsh | |
| 650 | 7 | |a SOCIAL SCIENCE |x Sociology |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |x Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |0 (NL-LeOCL)078583810 |
| 650 | 1 | 7 | |a Ethische aspecten. |2 gtt |0 (NL-LeOCL)078500214 |
| 650 | 1 | 7 | |a Misleidende reclame. |2 gtt |0 (NL-LeOCL)078593018 |
| 650 | 1 | 7 | |a Sociale verantwoordelijkheid. |2 gtt |0 (NL-LeOCL)078580439 |
| 655 | 0 | |a Electronic books. | |
| 655 | 7 | |a Verenigde Staten. |2 gtt | |
| 758 | |i has work: |a Compassion, Inc (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGxyfVcjkqqpWgdhCtxgPP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Einstein, Mara. |t Compassion, Inc. |d Berkeley : University of California Press, 2012 |w (DLC) 2011030385 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=860148 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n compassioninchow0000eins | ||
| 938 | |a Coutts Information Services |b COUT |n 21783472 | ||
| 938 | |a De Gruyter |b DEGR |n 9780520951631 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL860148 | ||
| 938 | |a ebrary |b EBRY |n ebr10533540 | ||
| 938 | |a EBSCOhost |b EBSC |n 436608 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 352070 | ||
| 938 | |a YBP Library Services |b YANK |n 7430425 | ||
| 994 | |a 92 |b IZTAP | ||