Compassion, Inc. : how corporate America blurs the line between what we buy, who we are, and those we help /

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Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einst...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Einstein, Mara
Format: Électronique eBook
Langue:Inglés
Publié: Berkeley : University of California Press, 2012.
Sujets:
Social responsibility of business > United States.
Consumer behavior > Moral and ethical aspects > United States.
Entreprises > Responsabilité sociale > États-Unis.
Consommateurs > Comportement > Aspect moral > États-Unis.
BUSINESS & ECONOMICS > Commercial Policy.
BUSINESS & ECONOMICS > Consumer Behavior.
SOCIAL SCIENCE > Sociology > General.
Consumer behavior > Moral and ethical aspects
Social responsibility of business
Marketing.
Ethische aspecten.
Misleidende reclame.
Sociale verantwoordelijkheid.
United States
Electronic books.
Verenigde Staten.
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