Sensory and consumer research in food product design and development /

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Détails bibliographiques
Cote:Libro Electrónico
Auteurs principaux: Moskowitz, Howard R. (Auteur), Beckley, Jacqueline H. (Auteur), Resurreccion, Anna V. A. (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Ames, Iowa : Wiley-Blackwell, 2012.
Édition:Second edition
Collection:IFT Press series.
Sujets:
Food > Sensory evaluation.
Commercial products > Testing.
Aliments > Analyse sensorielle.
TECHNOLOGY & ENGINEERING > Food Science.
Commercial products > Testing
Food > Sensory evaluation
voedselproducten
food products
testen
testing
sensorische evaluatie
sensory evaluation
ontwerp
design
Sensory Sciences
Sensorische wetenschappen
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