Sensory and consumer research in food product design and development /

During the past thirty years, companies have recognized the consumer as the key driver for business and product success. This recognition has, in turn, generated its own drivers: sensory analysis and marketing research, leading first to a culture promoting the expert and then evolving into the syste...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Moskowitz, Howard R. (Author), Beckley, Jacqueline H. (Author), Resurreccion, Anna V. A. (Author)
Format: Electronic eBook
Language:Inglés
Published: Ames, Iowa : Wiley-Blackwell, 2012.
Edition:Second edition
Series:IFT Press series.
Subjects:
Food > Sensory evaluation.
Commercial products > Testing.
Aliments > Analyse sensorielle.
TECHNOLOGY & ENGINEERING > Food Science.
Commercial products > Testing
Food > Sensory evaluation
voedselproducten
food products
testen
testing
sensorische evaluatie
sensory evaluation
ontwerp
design
Sensory Sciences
Sensorische wetenschappen
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