Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

Afficher d'autres versions (1)

The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Proulx, Mike
Autres auteurs: Shepatin, Stacey
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, N.J. : John Wiley & Sons, 2012.
Sujets:
Television programs > Internet marketing.
Online social networks.
Television programs > Social aspects.
Réseaux sociaux (Internet)
Émissions télévisées > Aspect social.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Television programs > Internet marketing
Television programs > Social aspects
Internet-TV
Marketingstrategie
Werbeträger
Online-Marketing
Mediendienste
Fernsehwirtschaft
Accès en ligne:Texto completo
Texto completo

Internet

Texto completo
Texto completo

Error inesperado del formato de respuesta.
Informations d'exemplaires de

Documents similaires