Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /

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The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadca...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Proulx, Mike
Other Authors: Shepatin, Stacey
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, 2012.
Subjects:
Television programs > Internet marketing.
Online social networks.
Television programs > Social aspects.
Réseaux sociaux (Internet)
Émissions télévisées > Aspect social.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Television programs > Internet marketing
Television programs > Social aspects
Internet-TV
Marketingstrategie
Werbeträger
Online-Marketing
Mediendienste
Fernsehwirtschaft
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