Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gray, Jonathan
Format: Electronic eBook
Language:Inglés
Published: New York : NYU Press, 2010.
Subjects:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Émissions télévisées > Publicité > Aspect social.
Cinéma > Publicité > Aspect social.
Paratexte.
Intertextualité.
Médias et culture.
SOCIAL SCIENCE > Media Studies.
Intertextuality
Mass media and culture
Paratext
Online Access:Texto completo
Table of Contents:
  • Acknowledgments; Introduction: Film, Television, and Off-Screen Studies; 1 From Spoilers to Spinoffs: A Theory of Paratexts; 2 Coming Soon! Hype, Intros, and Textual Beginnings; 3 Bonus Materials: Digital Auras and Authors; 4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts; 5 Spoiled and Mashed Up: Viewer-Created Paratexts; 6 In the World, Just Off Screen: Toys and Games; Conclusion: "In the DNA": Creating across Paratexts; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z; About the Author.

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