Show Sold Separately : Promos, Spoilers, and Other Media Paratexts.

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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, p...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gray, Jonathan
Format: Electronic eBook
Language:Inglés
Published: New York : NYU Press, 2010.
Subjects:
Advertising > Television programs > Social aspects.
Advertising > Motion pictures > Social aspects.
Television programs > Marketing > Social aspects.
Motion pictures > Marketing > Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
Émissions télévisées > Publicité > Aspect social.
Cinéma > Publicité > Aspect social.
Paratexte.
Intertextualité.
Médias et culture.
SOCIAL SCIENCE > Media Studies.
Intertextuality
Mass media and culture
Paratext
Online Access:Texto completo

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