Organizations don't tweet, people do : a manager's guide to the social web /

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Practical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or ho...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Semple, Euan
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken. NJ : John Wiley & Sons, 2012.
Sujets:
Internet marketing.
Social media.
Business communication.
Marketing sur Internet.
Médias sociaux.
Communication dans l'entreprise.
social media.
BUSINESS & ECONOMICS > General.
Business communication
Internet marketing
Social media
Sociology & Social History.
Social Sciences.
Social Change.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
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