Luxury China : market opportunities and potential /

A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Chevalier, Michel, 1943-
Autres auteurs: Lu, Pierre Xiao
Format: Électronique eBook
Langue:Inglés
Publié: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Sujets:
Consumer behavior > China.
Consumer behavior > China > Case studies.
Luxury.
Consommateurs > Comportement > Chine.
Consommateurs > Comportement > Chine > Études de cas.
Luxe.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Consumer behavior
Luxury
China
Case studies
Case studies.
Études de cas.
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