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Hey, Whipple, Squeeze This : the Classic Guide to Creating Great Ads.
The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2012.
|
| Edición: | 4th ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sullivan, Luke. | |
| 245 | 1 | 0 | |a Hey, Whipple, Squeeze This : |b the Classic Guide to Creating Great Ads. |
| 250 | |a 4th ed. | ||
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2012. | ||
| 300 | |a 1 online resource (403 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 505 | 0 | |a Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads; Contents; Foreword; Preface; Chapter 1: Salesmen Don't Have to Wear Plaid: Selling without selling out; Chapter 2: A Sharp Pencil Works Best: Some thoughts on getting started; Chapter 3: A Clean Sheet of Paper: Coming up with an idea--the broad strokes; Chapter 4: Write When You Get Work: Completing an idea--some finer touches; Chapter 5: Concepting for the Hive Mind: Creativity in analog and digital; Chapter 6: Big Honkin' Ideas: Putting it all together. | |
| 505 | 8 | |a Chapter 7: In the Future, Everyone Will Be Famous for 30 Seconds: Some advice on telling stories visuallyChapter 8: But Wait, There's More!: Seriously, does direct-response TV have to suck?; Chapter 9: Radio Is Hell. But It's a Dry Heat: Some advice on working in a tough medium; Chapter 10: "Toto, I Have a Feeling We're Not in McMann & Tate Anymore: "Working out past the edge; Chapter 11: Only the Good Die Young: The enemies of advertising; Chapter 12: Pecked to Death by Ducks: Presenting and protecting your work. | |
| 505 | 8 | |a Chapter 13: A Good Book or a Crowbar: Some thoughts on getting into the businessChapter 14: Making Shoes versus Making Shoe Commercials: Is this a great business, or what?; Suggested Reading; Bibliography; Online Resources; Notes; Acknowledgments; Index. | |
| 520 | |a The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains:Important new chapters and updates that bring Whipple into the new digital worldNew c. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 6 | |a Publicité |x Rédaction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Sullivan, Luke. |t Hey, Whipple, Squeeze This : The Classic Guide to Creating Great Ads. |d Hoboken : John Wiley & Sons, ©2012 |z 9781118101339 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=818032 |z Texto completo |
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