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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
| Call Number: | Libro Electrónico |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Chichester :
Wiley,
2011.
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| Subjects: | |
| Online Access: | Texto completo |