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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
Wiley,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo |