The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Kourdi, Jeremy
Format: Électronique eBook
Langue:Inglés
Publié: Chichester : Wiley, 2011.
Sujets:
Chartered Institute of Marketing > History.
Chartered Institute of Marketing
Marketing > History.
Marketing > Histoire.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Marketing
Marknadsföring > historia.
History
Accès en ligne:Texto completo
Table des matières:
  • Machine generated contents note: 1. Strategic Marketing / Martha Rogers
  • 2. Market Segmentation / Malcolm McDonald
  • 3. Innovation / Veronica Wong
  • 4. Digital Marketing / Philip Sheldrake
  • 5. Sales and Business Development / Beth Rogers
  • 6. Customer Relationship Management / Merlin Stone
  • 7. Branding / Graham Hales
  • 8. Advertising / Jonathan Gabay
  • 9. Public Relations / Paul Mylrea
  • 10. Internal Marketing / Keith Glanfield
  • 11. Marketing and Sustainability / John Grant
  • 12. Social Marketing / Veronica Sharp.

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