Marketing research with SAS enterprise guide /

Show other versions (2)

Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Coussement, Kristof
Other Authors: Demoulin, Nathalie, Charry, Karine
Format: Electronic eBook
Language:Inglés
Published: Farnham, Surrey, England : Burlington, VT : Gower ; Ashgate, 2011.
Subjects:
Enterprise guide.
SAS (Computer file)
Enterprise guide
Marketing research > Data processing.
Business > Data processing.
Marketing > Recherche > Informatique.
Gestion > Informatique.
BUSINESS & ECONOMICS > Marketing > Research.
Business > Data processing
Marketing research > Data processing
Online Access:Texto completo
Table of Contents:
  • Getting started with SAS enterprise guide
  • Descriptive analysis
  • Exploratory factor analysis
  • Cluster analysis
  • Hypothesis testing
  • Correlations
  • Regression analysis
  • Discriminant analysis.

Similar Items