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Marketing research with SAS enterprise guide /
Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting informat...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Farnham, Surrey, England : Burlington, VT :
Gower ; Ashgate,
2011.
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| Subjects: | |
| Online Access: | Texto completo |
| Summary: | Marketing Research with SAS Enterprise Guide provides a detailed explanation of the SAS® Enterprise Guide software. Based on a step-by-step approach and real managerial situations, it guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business and research problems.More information on the book structure, the SAS® (OnDemand) Enterprise Guide solution, and how to freely request the datasets used in the book is available on http://www. |
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| Physical Description: | 1 online resource (302 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781409426776 1409426777 1283281945 9781283281942 1315249669 9781315249667 9786613281944 6613281948 |