Corporate social responsibility (CSR) : an international marketing approach /

This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illust...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Paetzold, Kolja
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg : Diplomica-Verlag, 2010.
Sujets:
Social responsibility of business.
Export marketing.
Entreprises > Responsabilité sociale.
SOCIAL SCIENCE > Essays.
SOCIAL SCIENCE > Reference.
Export marketing
Social responsibility of business
Internationell marknadsföring.
Företagens samhällsansvar.
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