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Trust the brand : corporate reputation management in private banking /
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and structures that are directed towards the effective management of reputation within a company. It covers all activities to establish, preserve, improve and defend reputation systematically. Private banking is a highly sensitive and trust requiring business. A strong bank brand and a healthy reputation are its k. |
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| Notas: | Cover title. |
| Descripción Física: | 1 online resource (138 pages) : illustrations (some color), portrait |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783836630580 3836630583 3836680580 9783836680585 |