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Trust the brand : corporate reputation management in private banking /
Reputation is the sum of individual perceptions, experiences and beliefs in the mind of a company's stakeholder. Therefore, synchronous stakeholder communication and interaction has to respect the needs of all parties involved. Reputation management is the total of concepts, processes and struc...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |