Market entry strategies for Russia : a comprehensive survey based on expert interviews /

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a compr...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schorsch, Martin
Format: Electronic eBook
Language:Inglés
Published: Hamburg : Diplom.de, 2009.
Subjects:
Export marketing > Russia.
Industries > Russia.
Industrial organization > Russia.
Industrie > Russie.
Industrie > Organisation, contrôle, etc. > Russie.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Industrial organization
Industries
Russia
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