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Marketing in the 21st Century.
Back in the 1960s, a marketing revolution took place. Primarily driven by the introduction of the television into millions of homes across America and Europe, companies quickly began to realize the potential of this new medium for selling products. On the back of this, marketing became extremely inf...
| Cote: | Libro Electrónico |
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| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Emerald Group Publishing
2004.
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| Sujets: | |
| Accès en ligne: | Texto completo |