Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise.

Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: Taylor & Francis 2005.
Subjects:
Broadcasting > Management.
Brand name products > Management.
Branding (Marketing)
Radiodiffusion > Gestion.
Produits de marque > Gestion.
Stratégie de marque.
branding.
Electronic resource.
Online Access:Texto completo

Internet

Texto completo

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