Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise.

Détails bibliographiques
Cote:Libro Electrónico
Format: Électronique eBook
Langue:Inglés
Publié: Taylor & Francis 2005.
Sujets:
Broadcasting > Management.
Brand name products > Management.
Branding (Marketing)
Radiodiffusion > Gestion.
Produits de marque > Gestion.
Stratégie de marque.
branding.
Electronic resource.
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