Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Taylor & Francis 2005.
Temas:
Broadcasting > Management.
Brand name products > Management.
Branding (Marketing)
Radiodiffusion > Gestion.
Produits de marque > Gestion.
Stratégie de marque.
branding.
Electronic resource.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover
  • Title
  • Copyright
  • Contents
  • Preface
  • Chapter 1 Introduction: Enter the Arena of Strategic Media Management
  • Chapter 2 A Primer in Strategic Management for Media Firms
  • Chapter 3 A Primer in Corporate and International Strategy for Media Firms
  • Chapter 4 A Primer in Brand Management for Media Firms
  • Chapter 5 Strategy and Competition in the New Broadcast Industries
  • Chapter 6 Strategy and Competition in the Multichannel Media Industry
  • Chapter 7 Strategy and Competition in the Enhanced Television Market
  • Chapter 8 Strategy and Competition in the Broadband Communications Market
  • Chapter 9 Strategy and Competition of Global Media Conglomerates
  • Chapter 10 Conclusions
  • Author Index
  • Subject Index.

Ejemplares similares