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Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets.
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise.
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Taylor & Francis
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000M 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn742296571 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr un|---uuuuu | ||
| 008 | 110721s2005 xx o 000 0 eng d | ||
| 040 | |a IDEBK |b eng |e pn |c IDEBK |d OCLCQ |d EBLCP |d OCLCQ |d MERUC |d ZCU |d ICG |d OCLCO |d OCLCF |d AU@ |d OCLCQ |d TKN |d DKC |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 816346516 | ||
| 020 | |a 1282375806 | ||
| 020 | |a 9781282375802 | ||
| 029 | 1 | |a AU@ |b 000062549136 | |
| 035 | |a (OCoLC)742296571 |z (OCoLC)816346516 | ||
| 050 | 4 | |a HE8689.4 | |
| 072 | 7 | |a KNTD |2 bicssc | |
| 082 | 0 | 4 | |a 384.54 |
| 049 | |a UAMI | ||
| 245 | 0 | 0 | |a Competitive Strategy for Media Firms : |b Strategic and Brand Management in Changing Media Markets. |
| 260 | |b Taylor & Francis |c 2005. | ||
| 300 | |a 1 online resource (257) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise. | ||
| 505 | 0 | |a Book Cover -- Title -- Copyright -- Contents -- Preface -- Chapter 1 Introduction: Enter the Arena of Strategic Media Management -- Chapter 2 A Primer in Strategic Management for Media Firms -- Chapter 3 A Primer in Corporate and International Strategy for Media Firms -- Chapter 4 A Primer in Brand Management for Media Firms -- Chapter 5 Strategy and Competition in the New Broadcast Industries -- Chapter 6 Strategy and Competition in the Multichannel Media Industry -- Chapter 7 Strategy and Competition in the Enhanced Television Market -- Chapter 8 Strategy and Competition in the Broadband Communications Market -- Chapter 9 Strategy and Competition of Global Media Conglomerates -- Chapter 10 Conclusions -- Author Index -- Subject Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Broadcasting |x Management. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 6 | |a Radiodiffusion |x Gestion. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Brand name products |x Management. |2 fast |0 (OCoLC)fst00837891 | |
| 650 | 7 | |a Branding (Marketing) |2 fast |0 (OCoLC)fst01743755 | |
| 650 | 7 | |a Broadcasting |x Management. |2 fast |0 (OCoLC)fst00839219 | |
| 655 | 4 | |a Electronic resource. | |
| 720 | |a Chan-Olmsted, Sylvia M. | ||
| 758 | |i has work: |a Competitive Strategy for Media Firms (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYP4PHWh4yCDDw7w8vbBw3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=274550 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL274550 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 237580 | ||
| 994 | |a 92 |b IZTAP | ||