Web Advertising. New forms of communication on the Internet.

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactiv...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Janoschka, Anja (Editor)
Format: Electronic eBook
Language:Inglés
Published: John Benjamins Publishing Company 2004.
Subjects:
Internet advertising.
Internet marketing.
Publicité sur Internet.
Marketing sur Internet.
Internet advertising
Internet marketing
Electronic resource.
Online Access:Texto completo

Internet

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