Corporate reputation : managing opportunities and threats /

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According to Ernst & Young, the investment community believes that up to 50 percent of a company's value is intangible - based mostly on corporate reputation. This book contains academic content along with practical contributions, developed by those serving as consultants or working in orga...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format: Electronic eBook
Language:Inglés
Published: Farnham, Surrey : Burlington, VT : Gower ; Ashgate Pub., ©2011.
Series:Psychological and behavioral aspects of risk series.
Subjects:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Performance technology > Management.
Entreprises > Image.
Produits de marque > Gestion.
Sociétés > Relations publiques.
Efficacité organisationnelle.
Rendement au travail > Gestion.
corporate image.
Brand name products > Management
Corporate image
Corporations > Public relations
Organizational effectiveness
Performance > Management
Online Access:Texto completo
Table of Contents:
  • Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
  • The meaning and measurement of corporate reputation / Gary Davies
  • Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger [and others]
  • Reputation and corporate social responsibility : a global view / Philip H. Mirvis
  • Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
  • Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
  • Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
  • From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
  • The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
  • The role of the news media in corporate reputation management / Craig E. Carroll
  • The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
  • Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
  • Corporate governance and corporate reputation : a disaster story / Thomas Clarke
  • Corporate rebranding / Dale Miller and Bill Merrilees
  • Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.

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